SKYLANDERS BOOMCAST


DIRECTOR


Tapped to direct through Radnerd, the Skylanders Boomcast was a full short-form season of sponsored video content aimed to expand the wildly popular game franchise’s community presence. With a focus on timing to match PR and marketing¬†rollout, the series promoted the game from pre-launch through the holidays and required episodes to be written, filmed, and prepped as features and game capture came online. The series,¬†hosted by Zachary Gordon (Diary of a Wimpy Kid, Dead of Summer), ended up generating more than 3 million views in 2013.

ADDITIONAL INFO

  • Filmed back-to-back on a tight schedule and thin budget but aimed to have a Saturday morning TV feel
  • Generated 3.1 million views and over 10 thousand comments in 2013
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