Tapped to direct through Radnerd, the Skylanders Boomcast was a full short-form season of sponsored video content aimed to expand the wildly popular game franchise’s community presence. With a focus on timing to match PR and marketing rollout, the series promoted the game from pre-launch through the holidays and required episodes to be written, filmed, and prepped as features and game capture came online. The series, hosted by Zachary Gordon (Diary of a Wimpy Kid, Dead of Summer), ended up generating more than 3 million views in 2013.
- Filmed back-to-back on a tight schedule and thin budget but aimed to have a Saturday morning TV feel
- Generated 3.1 million views and over 10 thousand comments in 2013